The arrow reinforces the message of the Ex (Express) letters Ex, giving the company logo a whole new level. It can be a way of expressing the speed with which they work, and the straightforwardness of their service. The letters E and X of the logo, when joined, form the shape of the arrow between them. The courier company FedEx (abbreviation of Federal Express) hides a subtle message shaped by two of its letters. 2.- FedExĪnother case of logos hiding a message. The cleanness of the logo itself makes the user not even realize that something strange is hidden, but analyzing it in depth brings to light this detail that has surely caught your attention.
The case of Amazon is one of the most subtle when it comes to using a subliminal message. Some theories about subliminal messages say that it is a way of telling the customer that in this store you can find all kinds of products, from A to Z. This arrow joins the ends of two letters, the letter A and the letter Z. The Amazon logo includes a kind of arrow at the bottom of the first 4 letters of the company name. To better discover what kind of subliminal messages exist in advertising and marketing, we have compiled 10 examples with which we can discover how advertisers use this unorthodox resource in their products: 1.- AmazonĪmazon does not carry out subliminal advertising when selling products to you, but its logo hides a subliminal message that you may not have noticed yet.
Subliminal messages in commercials free#
Given the vast number of citizens seeking subliminal messages in all types of media, some advertisers have begun to include elements that satisfy the interest of this type of collective and end up giving free advertising to the brand. In fact, the main objective of many subliminal messages on platforms other than those aimed at pure and hard advertising is to advertise and promote a specific product that due to legal issues or bureaucratic obstacles, cannot be otherwise done. Advertising does not escape the phenomenon of the subliminal message either. Does the subliminal message exist in advertising? These two ways, the audio game and hidden frames, are very common in the launch of subliminal messages. In addition to the audible message, the video contains some keyframes, such as the image of Uncle Sam inviting to join the Navy. In one of the songs of the band, one can hear a mysterious message that says “Yvan eht nioj”, that when read backwards means “Join The Navy”.Īlthough it may be a parody of subliminal messages, The Simpsons episode summarizes quite correctly the purpose of these messages and how they are transmitted. Smash, who will later be discovered to be a member of the United States Navy. This band is promoted by a strange character called L.T. In this chapter of the series, the character of Bart Simpson, one of the protagonists, becomes part of a boy band along three other schoolmates. The subject of the subliminal message was treated with special emphasis on chapter number 14 of the 12th season of the series, entitled “New Kids on the Bleecch”.
Subliminal messages in commercials tv#
The Simpsons TV series, broadcasted since 1989 on FOX channel, is a habitual space which parodies and criticizes all type of elements. The detection of subliminal messages in advertising, literature, film or television is quite a feat, sometimes resulting in a word shaped by elements such as clouds or chairs, or simply finding an element placed in the scene which changes all its meaning. The person may not perceive the message consciously, but subconsciously. A subliminal message is a message or signal designed to pass below (sub) the normal limits (liminal) of perception.Īmong its examples, we can mention a message included in a song, which is inaudible to the conscious mind but audible to the unconscious mind, or an image transmitted so briefly (such as one-tenth of a second) that goes unnoticed by the conscious mind but, even so, can be perceived unconsciously. The subliminal message is one of the elements that most attract attention in advertising, film, art or television.
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